Our Story

Baly Brasil began with the simple yet profound values of family and connection. Since our foundation in Santa Catarina in 1997, we’ve dedicated ourselves to excellence, starting as a humble producer of wines and cachaças. Our journey is rooted in steadfast pillars that have guided us from the very beginning: unwavering customer focus, humility, adaptability, innovation, fair pricing, and a team of passionate professionals who dream big.

Our Evolution
Our history is marked by hard work and a commitment to growth, reaching a pivotal moment when we redefined the energy drink market. Baly was the first to introduce an energy drink in a PET bottle—a significant innovation that made our product accessible beyond the traditional can. This milestone led to our energy drink being awarded the Top Sales Nielsen award as a regional leader in southern Brazil, just three years post-launch.

Today’s Baly
Two decades later, we have evolved with a shift in culture and internal management, embarking on a bold strategic direction that keeps our core values at the heart of what we do. Today, Baly stands as the largest Brazilian brand of energy drinks, leading the market with our 2-liter energy drinks available nationwide.

Looking Forward
At Baly, we are more than a beverage company—we are a movement fueled by passion and energy. As we continue to expand and innovate, we remain committed to writing our story, one sip at a time, always pushing forward.