Company founded by businessmen in the distribution field. In casual chit-chat, it was realized that their main clients were huge Brazilian steakhouse chains and that they could add more products to those clients, but the products needed to be fit for a steakhouse and had to be something within the Brazilian culture. That’s when they thought of Cachaca! But it couldn’t just be any Cachaca, it had to be the best, the most traditional and best-selling alcoholic beverage in Brazil, the CACHACA 51. 

After signing a direct distribution contract with Cia Muller de Bebidas for the sole purpose of distributing the Cachaca 51, new opportunities came about for new products, and that’s when another great partnership emerged, with Baly from Brazil. The biggest energy drink company in Brazil, leading the country in almost every aspect of sales, going toe to toe with the biggest brands in the segment, like Red Bull and Monster. In addition to energy drinks, Baly produces selected, high-quality products like Vodka, Gin and others.

Along with these great partnerships, new brands and products came together, building a successful sales product mix in major steakhouses, liquor stores and supermarkets.